the problem to solve
Tourists to coastal Australian areas don’t always understand simple sustainable practices they can undertake to reduce their footprint whilst holidaying.
• Identify software and processes for our new team (Teams, Miro, XD)
• Individual research and brainstorm
• Identify target audience
• Ideate and collaborate on a rage of solution ideas
• Develop storyline as a key driver for the gamified app. Humour became a focus for both story and visual style.
• Create user flows
• Illustration and high fidelity prototype
Beach Please introduces visitors to simple sustainable practices they can embody in their everyday life through a gamified app. The user is intuitively led through a sustainable and coast friendly day trip to Torquay, teaching them and reinforcing behaviour that is friendly to our beaches and oceans through the collection of characters. Users can learn additional information such as specific communities initiatives and surf slang through pop-ups. Our design utilises gestures that are familiar to users such as tapping and sliding allowing them to intuitively use the app. The illustration style is set in parallel to the slang and humour filled dialogue in the app. Its vibrance and relevant style mirror that of animated sitcoms currently popular with those aged between 18 and 35.
As a team, we were incredibly proud of what we created in just 3 days. Our application had over 60 screens and allowed users to interact with 7 individual scenarios. The design was strong and cohesive through the bold illustration style presented by Eleisha with witty yet subtle humour to match.
Our project was selected as a top 10 finalist for the Jam. We received the 5th highest score across 162 teams.